皇冠hg0088开户(www.hg8080.vip):Rebranding Malaysia

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THE economic competition is getting stiffer each year. And the world is getting smaller.

Investors, on the other hand, are becoming more demanding, voting with their wallets to access markets that could provide them with the biggest growth opportunities.

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For Malaysia to stand strong and stay relevant in the face of such an increasingly tough environment, it has no choice but to continuously reinvent itself, says newly-minted International Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz.

“I think we are lucky to be where we are today because of good policies of the past, but we cannot take that for granted...our competitors are catching up,” he says.

“We need to continuously reinvent ourselves, lest we lose out; and create a competitive edge that can set us apart from other economies. It is like selling a product – how do we repackage Malaysia as a top investment destination to the rest of the world,” he tells StarBizWeek in a language-exclusive interview. On that note, Tengku Zafrul and his team at the International Trade and Industry Ministry (Miti) have prepared a 100-day plan to delve deeper into the issues and challenges facing the nation, and come up with a solution to address any shortcomings.

“At the end of my first 100 days (as Miti minister), I must come up with something concrete. But along the way, within this period of time, we will continue to solve the ‘low-hanging fruit’ issues before moving on to the more complicated ones for the long-term benefit of the nation,” he says.

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“Essentially, I want this to be an outcome-based ministry, not just one that looks at policies,” he stresses.

The process to restore Malaysia’s glory, though, is a journey, and not a sprint, concedes the former Finance Minister, who took on the new role as Miti Minister just last Saturday.

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Ministerial path

Sworn in as a senator for the second time on Dec 3, 2022, after being named the new Miti Minister, Tengku Zafrul’s appointment did not come without any controversy.

Despite having lost while contesting the Kuala Selangor Parliamentary seat in the recently-concluded 15th General Election (GE15) under Barisan Nasional, and not holding any significant position in a political party, he managed to make the cut to join the “slimmed-down” Cabinet line-up of Malaysia’s 10th Prime Minister Datuk Seri Anwar Ibrahim.

Tengku Zafrul took over the role from former Senior Minister Datuk Seri Mohamed Azmin Ali, who failed to defend his Gombak Parliamentary seat in GE15.

When asked how he would respond to his detractors, Tengku Zafrul says he serves at the prerogative of the Prime Minister.

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